This last Thursday, February 10th, 2022, a Memorandum of Understanding was signed between the University of Algarve – Escola Superior de Gestão, Hotelaria e Turismo and the Museu Zer0.
This partnership is explained by the instruments that unite the digital world and the concepts that develop the research focus on virtual experiences: the museum as a place of physical representation of digital works of art and the University as the instigator of methodological and historical frameworks of an idea. In this aspect, the memorandum was purposed through three stages; the first focuses on the emergence of a collaborative network for the development of artistic communication and marketing solutions, through new technologies, leading to the promotion of academic, artistic and laboratory training; the second purpose addresses the creation of synergies between Researchers, Curricular Units and Courses of the University of Algarve, collaborating in the development of the Center for Experimentation and Artistic Creation at the Museu Zer0, supported by artistic, creative and entrepreneurial sub-projects that value the history of the Mediterranean Basin; and the third and final purpose links the organisation of joint artistic events, thus enhancing the visibility of the artistic solutions of each of the partners, also through their social networks, apps and modules created in augmented and virtual reality.
This partnership comes at an opportune moment for the iHERITAGE project, as it is part of the Living Labs schedule, where the focus is centred on the technological approach to the Algarve’s intangible cultural heritage, validating also social and cultural elements, connected in different ways to the history and memory of the Mediterranean, thus provoking a necessary development of the critical sense in the local and global community.
The Living Labs application is currently in development and soon we’ll be sharing it to the world.
Portugal is currently part of the @IheritageH project, aiming to promote and enhance the Mediterranean UNESCO cultural heritage through innovative experiences by creating cross-border living labs for research and innovation.
Represented by the University of Algarve, the focus of the Portuguese team is to promote the Mediterranean Diet and its importance for the cultural identity of the Mediterranean. The iHERITAGE ICT Mediterranean platform for UNESCO world heritage is a strategic project funded by the EU through the ENI CBC Mediterranean Sea Basin Programme.
