iHERITAGE Portugal will be highlighted in a scientific paper regarding its by-product development and the prospects of the digitalisation of cultural routes and virtual storytelling.
\n\u2028
\nThe publication will explore how the outline of a profound connection to the land over generations built the foundation of research based on innovative processes in marketing and Extended Reality technologies.<\/p>\n
Within iHERITAGE, and following innovation-driven growth processes, brand strategies for the affirmation, and better knowledge of intangible realities, the digitalisation of cultural routes has started an alternative way of showcasing the heritage of different cultural universes. <\/p>\n
The case study in Portugal is being developed in Tavira, whose cultural heritage element is the Mediterranean Diet. The research-based on the cultural experience, the history of the landscape, and the sense of identity and continuity of knowledge will be reassigned into a digital platform \u2013 the creation of apps and the design of a virtual route that navigates key geographical places. <\/p>\n
The aim is to create mobile applications and use them as a monitor to improve a socio-cultural experience and, in the meanwhile, create a path towards an interdisciplinary application framework. Here, transcultural subjects such as sustainability and heritage will be featured and recognisable through unique stories of rural Tavira, the history of olive oil and how urban areas highlight the Mediterranean Diet in contemporary issues. All of this information will be available through a virtual cultural route. It will allow closer interaction between tourists and locals, endorsing the rise of technological development and drastically reducing environmental and ecological risks.<\/p>\n
This special issue arrives as a proposal for the academic community concerning sustainable management in the digital environment – following some perspectives used by the hospitality and tourism enterprises in particular social media platforms and how these actions promote services and reinforce identity and the hospitality world.<\/p>\n
Represented by the University of Algarve, the focus of the Portuguese team is to promote the Mediterranean Diet and its importance for the cultural identity of the Mediterranean. The iHERITAGE ICT Mediterranean platform for UNESCO world heritage is a strategic project funded by the EU through the ENI CBC Mediterranean Sea Basin Programme. Within iHeritage, @Ualg is currently developing a technological product focused on the digitalisation of cultural routes and virtual storytelling.<\/p>\n","protected":false},"author":3,"featured_media":559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/posts\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":1,"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":570,"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/posts\/569\/revisions\/570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/media\/559"}],"wp:attachment":[{"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iheritage.ciac.pt\/en\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2028For more information about the Call For Papers: https:\/\/www.mdpi.com\/journal\/sustainability\/special_issues\/BSSMHT_Sus<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"